I love having Sugar Bare. The challenges of running a business are good, and almost necessary, for my personality to stay healthy. And it's a business on the fringe of impropriety. Almost taboo. Which adds another layer of complexity. I don't just have to learn marketing and social media for a business, but I have to learn how to make it work for a subject that people don't necessarily want to talk about. Especially not in a public forum.
I can imagine the posts:
Just left Sugar Bare with the smoothest vagina ever. Thanks Alyssa!
Love the crotchless panties I just got from Sugar Bare. Have to throw them in the wash since they're covered in semen now lol!!
My balls and ass don't have that funk now that they're hairless. Alyssa does such a thorough and quick job every time. Can't wait to go back! She's the best!
Love the thong and bralette I just got at Sugar Bare! My ass looks great and it doesn't ride up in my crack. The bralette totally hides my nipples and keeps these ladies from drooping. Totally recommend!
Do you see what I'm up against? It's not like I cut hair. When someone gets their hair done, every one sees it, people ask where it happened, clients often post something on their social media feed giving props to their hairdresser, the hairdresser posts pics on their feed etc. But sugaring? Panties? Silence, except with your BFF. Unless you're like one of my clients who tells everyone she knows about her Brazilian. In detail. I love her.
I even encounter it at home. I recently got Sugar Bare car magnets for the sides of our cars. My boyfriend looks at them and says something like "great" while his inner cringe shows through. "I'll have to take them off before I pick up clients. You know..." He's a therapist who mostly works with adolescents. Understandable. But is it?
Everyone wears underwear. Well, almost everyone. And the vast majority of people remove hair somewhere in someway. I'm just offering nice, U.S. made panties instead of Walmart 4-packs from China, and organic hair removal that isn't going to shred your skin. So what makes Sugar Bare taboo in a way that Hanes and Gillette isn't?
Is it that when you take something dull and chore-like (shaving) or hidden and utilitarian (underwear) and transform it into healthy, sexy, glamorous that these things become not okay? Is it the very liberation of women-things into something positive and public that makes them taboo? I would love to figure out what creates the wall. What are your thoughts?